Wednesday, May 30, 2012

Get rid of clothes moths in London

Most people think moths are annoying little pests, aimlessly loitering around the house, getting in the way of vital TV viewing and essential cooking for the family. But the real problem they indicate by lurking around your home is a lot more serious.

Think back to all those cosy cashmere jumpers and dresses you bought last winter to snuggle up in on cold London days, that expensive (but worth it) silk dress your daughter wore to her prom a couple of years ago, the beautiful fur trimmed jacket you bought in the January sales... Think about where they are stored for safe keeping, and out of the hands of danger; the wardrobe in the spare room, perfect.
Nobody dares venture near it, so nobody can put grubby hand marks on your prized possessions, and your clothes will look just as fabulous as when you hung them up on the padded hangers so as not to snag the garments, just a few months ago.

Cashmere, silk, wool, fur and feathers are all salubrious and luxurious to touch, feel and wear, but as well as being expensive to buy, they are also the perfect food for little, tiny baby moths. Baby moths, or larvae, come from eggs laid by the female moth in groups of approximately 50, and hatch within 4 and 10 days in the summer months. They love to fester in dark and undisturbed areas (that wardrobe really is multi-functional!), and really love the smell of perfume, perspiration, make-up, hair and food. Your daughter’s prom dress is an absolute delight!

Dry cleaners and zip up garment bags are the clothes moth’s nemesis. Both discourage the creatures from setting up home in your possessions, but don’t worry if now is the first time you are seeing the error of your ways. Spotting the signs of moth infestation is easy when you know what you’re looking for. Don’t ignore the flapping of a moth in your home – check the wardrobe and any other dark, secluded places! You might initially try a pheromone trap (a sticky piece of material which catches male moths), which is good for monitoring the number of moths but can’t kill the eggs; the most dangerous part. Various sprays may claim to combat moths but again these do not kill the eggs.

At Terminex, one of the few pest control companies in London and Hertfordshire which specialise in clothes moth infestations, our specialist entomologist from Imperial College London is able to accurately analyse your infestation and tailor a solution specifically for you. Over time, this is substantially cheaper than trying to get rid of the moths with dozens of commercial products.

Depending upon the level of the infestation, Terminex recommend at least 2 treatments to kill the clothes moths and their larvae, but we can discuss this with you at the free on site survey we offer. Being BPCA registered (British Pest Control Association), we are confident in tackling any type of pest control and protecting your health, home and possessions from any infestation. For more information about the services Terminex provide, please click here, or call Terminex free on 0800 975 2736.

Wednesday, May 23, 2012

Flow Metric - Helping Your Website to Stay on Top of the Competition

Call it what you like. The final frontier. The landscape of the future. Or how marketers most likely see it: a brand new medium for advertising, with lots of blank estate and infinite possibilities.

There is no question that the social media, in particular, have invaded a significant part of our lives, even ones that ought to be kept private. As a result, marketers are constantly looking for ways to reach the millions that have embraced digital culture, those who check their half a dozen social media accounts first thing in the morning on their mobile phones, who log in to their accounts on computers at their workstations, and then once again on their mobile phones at night before they hit the sack.
The internet is the landscape of the future, everyone knows it, and that is all the more reason why website owners should concern themselves with search engine optimisation, or SEO.

Any entrepreneur running a business website will tell you that learning even the basic ropes of optimising for search engines is no easy task. Working on your own business means you’re running a very tight schedule.

A few aspiring entrepreneurs and tech-savvy people understood this dilemma, and that is how a few startups materialised. For example, you can click here to learn more about KPI. Companies like KPI say to the bewildered entrepreneur, “You have a website. Great, we’ll take it from here.”

As mentioned earlier, the landscape of the internet is always changing. As more and more websites crop up in the online space and competition for traffic gets, well, even more competitive, marketers will have to find new and better ways to improve their website’s rankings and stay on top of the game.

One of these methods is called Flow Metric, which is a process of gathering validated data on how efficient, or inefficient, a particular website is in terms of number of inbound links, as well as tracking the flow of traffic within a specified time period. A typical chart consists of a trust flow meter and a citation flow meter, which are used to measure efficiency of a website in attracting visitors from other websites through links and references.

Proper use of Flow Metric can mean the difference between a successful and a failed business venture. It is a tough call, but it is the truth nonetheless. If you rely too much on traditional forms of marketing and eschew the new revolutionary format that actually makes a difference, you might just find yourself standing on the undesirable side of the fence.

These services, such as the ones available at KPI are here for the taking. Make good use of them. Do not allow your competitors to get the better of you and, worse, ahead of you.

Business is war, as the Japanese like to say. And doing business on the internet is no different. It is a fight or flight situation, a survival of the fittest scenario, and business with the best optimised website win.